Jack Standbridge

The Medium is still the Message

The title of the post isn’t quite what it says in the piece, but that’s because what it says in the piece is the same as it was in a different piece two weeks ago. The Medium is the Message. For me, the medium is very much the message. As such, what we usually consider to be the message (the words) could be said not to be the message at all. As a fun way of exploring the idea, I remade the piece from two weeks ago with a completely different composition.

This one is still vertical, and it still has flourishes, and it’s still in black and white, but other than that, it’s visually quite different. In this piece, I’ve given the word “Medium” a strong emphasis. In the original piece I did (which you can see blurrily off to the left, the words “Medium” and “Message” had equal importance. In fact, they were almost mirror images of each other, from the style to the layout to the flourishes around them. This was to show that they are the same thing, as the phrase suggests.

The phrase is a little confusing, however. The confusion comes from the double meaning of the word “Message”. In this case, you can approach the phrase from two angles. The first being that it implies that medium and message are one and the same, that the format is the words, the words are the meaning and the meaning is the layout, which is the format. The second being that what we often call the “Message”, i.e. the words, is unimportant, and that the true message is the medium itself. Phew! Confusing stuff. Either way, what that means is that while the first piece I did showed similarity and reflection, this one’s hierarchy is such that it shows the importance of the medium over that of the words, and implies that the words are not where the message lies.

You know, maybe I’m over-thinking the message in the words and missing the point entirely… The medium is the message, after all.