Jack Standbridge

Feeling Good (and how to make an ambigram)

It’s been a while since I’ve done an ambigram, but I was feeling good about this one, so I thought I’d give it a go!

Aside from the ambigram in the middle, this piece was a good excuse for me to continue with studying Copperplate styles, which is something I returned to last week. Copperplate is almost geometrically precise. The shape of the oval informs just about every letter of the script, and dictates the spacing of the letters too. An interesting thing you can do is to cover the upper part of any Copperplate word and see a funny little row of loops left, which form the lower halves of the letters. In the word “Feeling”, the loops on the underside of the E’s, L and I all form a row, and a little later, the second half of the N and the G, too. A curious side effect of this geometrical construction is that when it’s upside down, it almost looks like a word. It’s strange to try to figure out what the upside down “Feeling” should say. It almost starts with a B (though a true Copperplate B looks different to this), and is followed convincingly by a passable U. It’s from there that you have to do some typographical gymnastics to convince yourself of a possible N made from the I and L, or perhaps a P from the L and E. Either way, the good news is that this piece reads the same both ways up! I encourage you to do a handstand to see for yourself.

Once, long ago, I had a section about ambigrams on this website, which explained in very brief words a little about ambigrams. Since then I’ve done some thinking about the process, and I’d like to expound upon it a bit more:

Imagine trying to make ambigrams is like walking into a room with a million puzzles. All you know is that some of the puzzles can’t be solved and some can, but you have no idea what proportion is solvable or how hard they will be to solve. So you can just pick up some puzzles and try to solve them. Some of them seem like you can get somewhere, but then get completely stuck, and so remain only partially solved, and others look like they won’t work, but you find a surprising solution.

Chances are that you, as the person put into this room, are not the best puzzle solver in the world, and that someone with more experience solving puzzles could solve the ones you couldn’t and solve them well, too. The problem is that barely anyone has ever tried any of these puzzles, and if they have, you can only ever find out if they succeeded, because they never tell you about the puzzles that they didn’t solve. Because of that, you can never know if a puzzle you failed at could be solved well. Some puzzles are a little more popular than most, and so you can look up solutions that people may have come up with, but in general, that spoils the game, and it’s much better to look up solutions only after you have solved it, or decided to abandon it and never return.

That is what ambigramming is.

If you’re curious about the actual process that leads to a finished ambigram, though, here it is:

There is one big trick that you can use, which took me a while to figure out, and it relies on a peculiar way that the human brain works. Test it out yourself: Take a line of text. Any line from my comment, or any text you have lying around will work. Take a piece of paper and cover up the bottom half of all the letters. The sentence should still be readable, depending on the exact letters used. Now try the other way, and cover the top half, leaving the bottom half exposed. It should be a bit harder to read. A well designed typeface should leave you still capable of reading what is there even with the top covered. If you were to try it with some Copperplate, however, as we just discovered, all you might see with some words is a row of loops. The bottom half of the letters doesn’t give you much of a clue as to what the word is, but the top helps.

With that knowledge, you can trick the viewer by making the top of the letters conform more to the target word than the bottoms.