A bit of a fun piece this week. Many lettering pieces have vague yet encouraging sayings as the content, which is understandably popular. It’s the kind of thing that people like to see in a lettering piece. “Be Bold”. “Keep Moving Forward”. “Adventure Is Out There”. It makes them feel good and is quickly digestible as far as media goes. This piece is a little tongue-in-cheek look at that trend, with the phrase “Push your boundaries. Or don’t. Whatever. I can’t tell you what to do.”
Typographically, this piece contains quite a high number of styles. Centrally, of course, are Romans. Eye catching, legible, functional, timeless, all the things we know Romans to be. Above the Romans is a flourished Copperplate style script. There is more Copperplate further down, but it’s a much more functional style that features short ascenders and descenders. It’s the kind of Copperplate that is best suited for text of low hierarchical standing: not intrusive, nor showy, but retains that distinct Copperplate flavour, providing a nice contrast with the text around it. Text in the final style, which is a monoline sans serif.
The section from “or don’t” onwards acts as a subtitle to the piece, and as such can be treated thematically more like a section to contrast with the main text. The main text is flourished, and where it’s not flourished, it’s serifed and grand. When pairing typefaces, a quick-and-dirty rule is that a serif and a sans serif of similar styles will do well together. Here, you can see that with the differences between the large Romans and the monoline sans serif (which are Romans too, Romans simply meaning what we often call capital letters nowadays.) In this way, it’s as if the Romans in the title are reflected in the sans serif of the subtitle, and the Copperplate in the title is tied, of course, to the Copperplate in the subtitle.
So why pair Copperplate with Copperplate? Why not throw in some Blackletter or some Italic or something? Risk of the piece becoming cluttered with too many styles aside, when it comes to pairing scripts it’s important to consider how they are made. In this piece we already have Romans, which are a broad edge creation. Copperplate, on the other hand, is made with a pointed pen. So we have a broad edge script and a pointed pen script in the title. Seeing as we already have the sans serif (which ultimately stems from the same source as the Romans – i.e. broad edge) in the subtitle, it would be a mistake to include another broad edge script. There would be nothing in the subtitle that reflected the Copperplate in the title. So to complement the Copperplate, we want another pointed pen script, and when it comes to pointed pen scripts, traditionally, the choice is rather sparse. Popularly, you can choose from Copperplate or Spencerian, and Spencerian is really better suited to longer texts, as it’s more of a business hand than a display hand. So we’re left with Copperplate and Copperplate. See how we got here? Fortunately for us, Copperplate lends itself quite well to having extravagant flourishes or to being toned down to sit meekly in its place between the sans serif, meaning it’s an ideal script to use to pair with itself.