Still on catch-up mode here, so this one was done a while ago, but it’s not too old. This one wasn’t a piece for a client, just one that I decided to do on my own steam, just like in the good old days of Thing a Day.
After a few variations, I settled on going for the old words-within-words style. I did something similar for Tomorrow is a Dream, but this one is a little different. I think that when you first see it you read the word “now”, of course, because it’s so big. Then comes the rest of the sentence, which is finished by the word “now” again. So in a way, it reads “Now. The best time is now.” It has more impact and helps the message, I think.
This piece also has an element that I’ve wanted to try out for a while in it. Imagine that the words “the best time is” simply make everything behind them turn the opposite colour, creating what looks almost like a checker board pattern. The challenge with it is that if you were to simply follow along the guidelines in the picture below, you wouldn’t execute the design successfully.
The problem arises when you consider following along the pencil lines with a fineliner. In fact, when you look at a pencil outline like this one, you only see the line. But when you look at the finished piece, you don’t so much see the line as you see what is contained or excluded by the line. Because of this, you need to think about the thickness of the stroke that is created when you draw along a line. In fact, it’s drawing ON the line that is the mistake. To allow the negative space, or the white spaces, be the same proportion as their black counterparts, you must always make sure to draw around the surrounding edge, and never on the line itself, unless you want the white parts to become too small. Take a look at the picture from a silly angle to see what I mean:
I’m working on a big logo design project at the moment, but luckily I’m having the time to post bits and pieces here and there to try to catch up with myself, but it might take a little longer to get a post done about this logo, though when it arrives, there will be a lot to talk about, as it’s my most detailed piece yet, by far.