Today is the first week on new projects after the Days of the Week series. This week is a piece of lettering based around logo design. The client is a French rock band looking to go pro called The 4L Boys.
The project consists of making a logo that can be used at a variety of sizes and positions, so the final files will include several far less detailed versions for display on social media sites etc. The aim of the logo was to have the 4L as the centre-piece floating in front of a diamond shaped road sign that has been eroded away and become rusty. One of my main focuses for this piece was to create a 3D effect to give the feeling that the elements are all suspended around each other. The 4 and L have a small 3D effect, including on the inlay, and also throw a shadow onto the sign behind them to create an illusion of distance. The group also wanted to have banners surrounding the piece with the words “The” and “Boys” written on them. However, for use in different spaces, there will also be another version with the two words set at a more diagonal position in order to reduce the height and increase the width of the logo, in which case the banners will disappear.
I produced the logo as a lettering piece more as a keepsake for the band to have, as the real process of making the logo in all its variants takes place in a largely digital setting. The digital files will be have more of a focus on simplicity and legibility to accommodate for resizing. That means that the detailing on the ribbons and the hatching for the drop shadow will become cleaner and more regular for scalability. Something esle I had to keep in mind for this piece was for it to function completely in black and white. While the band aim to use colour in certain instances, in many cases the logo will rely on being rendered in black and white, or black and yellow.
Be sure to check out more versions of this piece on the logos page once the digital files are completed, which will be in another week or so.
Seeing as I’m no longer doing a project so predictable as the days of the week, it’s not so easy to know what will be up next week! I do, however, have some other client projects to make progress with, but if they don’t come to fruition by next Monday, my goal is to produce a new logo/banner for myself to replace the hasty version I did for the site during my Thing a Day project several months ago. I’m excited to have several ideas already, and to apply the principles I’ve learnt and the skills I’ve gained since making the last logo. I’m thinking it will be a big improvement, so come and check it out!